Today we will talk about an instrument that puts order in this virtual internet paradise. And as the sociologist Auguste Comte said, “Order is progress”. In chaos, it is very difficult to structure a company, let alone an economic prosperity. Only that the order we are referring to must be able to read it, because in the universe of algorithms, there are absolutely all the data to be interpreted.
It is a great deal of information, no matter how methodical we are without a specific tool that collects, processes and ultimately presents this information in understandable and clear statistics, it would not be possible to use many details. This is where this fantastic tool called Google Analytic comes into play, a free Google service born in 2006 with the aim of helping you interpret the metrics.
What is Google Analytics?
It is a tool that allows you to monitor websites, blogs and social networks and, in this way, to know the trends of the moment, the number of visits by surfers, the keywords most searched in search engines, the average time spent of the people on your page, the number of rebounds, the conversions made, the sales, among many other metrics of great importance for the growth of your business.
Basically, your job is to collect data, systematize all the information left by the user during your journey in your domain and organize them in info graphic so you can understand, interpret and use, in a practical way, such information in your strategy. Among the most relevant aspects analyzed by this tool we can highlight the following:
Google Analytics: Time of stay
This metric indicates a lot, if someone enters your website and stays in it, it’s because they were interested in what they saw, interacted, if they were viewing content or doing a conversion. This also gives an idea of the impact that content has on its audience. It also helps to calculate how much reading time readers have and what the public’s commitment to your site is.
Google Analytics: Beginning
This is excellent because it tells you where your users come from, that is, who sent them, which topic was associated with your proposal. This is ideal if you want to monitor a social media campaign to increase your blog traffic, for example. The cloud is like a big thematic highway where greedy users of information transit, the traffic from one blog to another are essential for its success. You also know how that traffic searched on Google, clicked on a link in a Facebook post, or directly written your URL.
Google Analytics: Interests
This is the most relative to everything that has to do with transactions, it’s information of high value, because basically marketing is finding where people interested in your product are to offer. With this tool you can get very useful information to make big deals and get many customers.
Google Analytics: How does it work?
When you activate your account, it automatically generates a code that you need to copy and paste into the pages where you want to track Google Analytics, so that when someone visits your pages, the tool stores all the data and then prepares the reports.
Have you already tried your knowledge in Google Analytics? With this problem you can see a lot on the tool.
Step by step:
Someone asks you to enter your page by typing your address or clicking on a link, which produces a server action that sends the requested page at that time, the user’s browser requires the Google Analytics tracking code, which is sent and saved to a file called Urching.js. During the visit, cookies are created by recording all the activities performed on the visitor’s computer, which are then sent to Google Analytics with all the navigation data.
Once you have the information in your possession, Google Analytics begins its processing work by dividing first for example and then by fields. Here’s probably something called definition of the attribution model so that you can extract data from the data.
These models have that name because, as we do not know, they intend to navigate, with this set of rules that we can attribute to the clicks made by him in the conversion process on his page.
All actions in the valuable statistical reports on which we can work to improve our performance and which can be consulted directly by the web service of Google Analytics.
Create a Google Analytics account
It’s a very simple process, like everything related to Google, the only requirement is to have a Google account and, if you do not have one, you can create it right now. Once done, go to Google Analytics, click enter, then register, complete the form with your specific data in the URL you want to follow and then generate a code that you will need to paste into your domain. Ready, it’s easy; you have no excuse for not doing it. After all, Google’s investment in intuitive navigation makes it much easier, is not it?
So I stay here, I leave you so you can deepen and deepen this new tool that you are now starting to use and that will undoubtedly mark a before and after in your connection with the measures. Would you like to know more? Then read our article “How to get the Google Analytics certificate” or download our free guide with all the secrets of Google Analytics. You will see how much you will learn with her!